Writing Guides & Tips

How to Write a Business Plan

This sample writing guide teaches leaders and managers the skills needed to help with their business writing. The following sections are crucial to all business plans, whether the company is just starting out or incorporating into a larger organization.

Sections of a successful business plan

In order to meet with success, any business needs to have a strategy and a plan about how it is going to act in the present and the future. A business that fails to establish a set of standards and plans are doomed to repeat past failures.

Business description and values statement

The first section to be included in your business plan is the business description. This will include basic information about your business practices, why it does it, the mission and vision of the business, and its general ambitions and objectives. This will provide you with a general orientation for all further analysis. Basically, in order to get some idea of where you want to go, you w, first of all, first of all, get a clear idea of where you’re at. The business description can help you achieve this level of self-awareness

Incorporating a SWOT Analysis and goals

The term SWOT is imperative to a successful business strategy.

Strengths — a positive thing that is internal to the company

Weaknesses — a negative thing that is internal to the company

Opportunities — a positive thing that is external to the company

Threats — a negative thing that is external to the company

The idea here is to get a clear picture of how your business stands in terms of both its own intrinsic character and in terms of the environment within which it will be engaging in practice. The SWOT analysis can help you determine the best direction that should be pursued by your business in order to maximize the chances of meeting with great success.

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Building a strong business plan using marketing strategies

On the basis of your SWOT analysis, you can begin to formulate optimal marketing strategies. For example, if you find that one of your greatest strengths is a loyal following of customers, then perhaps you could consider launching a social media campaign in order to further consolidate this customer base.

Or, maybe you want to avoid targeting a certain audience because you see that a rival company already has a strong hold on them. One way or the other, once you have gathered information about the situation of your business, you can conceptualize strategies to help move your business forward.

Developing short and long-term plans

After conducting the analysis of marketing strategies, you will be in a position to formulate concrete recommendations about how you want to proceed in both the short and long terms. These recommendations will constitute the main findings of your business plan, and they can be expected to guide your business activities until/unless further analysis indicates that a change would be a good idea. These conclusions should be backed up by the specific information and data reported in the previous sections of your business plan.

Analyzing financial concerns in the business plan

You may have the best of intentions; but in order to implement your business plan, you will clearly need to have the money to make it all happen. A financial analysis is usually thus included as an appendix to a business plan, in order to demonstrate that the recommendations made in the other sections of the plan are in fact logistically feasible and can be carried out in an effective way.

In the business world, a good plan doesn’t count for much if it isn’t backed up by the resources needed for its implementation. By conducting a financial analysis as part of your business plan, you can make sure that your foundations are secured and you won’t run into any unpleasant surprises as you begin implementing your plan. A financial analysis also is imperative for crowdsourcing and taking out a loan for your business.

Writing the business plan’s executive summary

The last section you will want to write in a business plan is actually the section that will be placed at the very beginning of the business plan: this is the executive summary. This essentially summarizes the main findings from all the other sections of your business plan and highlights the conclusions and recommendations that have been drawn from the analysis.

The reason you write this part last is, of course, that before you have actually done the rest of the business plan, you won’t know what to say in the summary. Nevertheless, this is the first section that any reader will see. So, make it professional, and make sure it gets the main message across. Check out our business plan writing services for more help and ideas.

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